Privacy Notice

Utterly Better, legally operated by the operator of Utterly Better at our registered service address, is the controller of personal information described in this notice. Contact: our business email address.

This launch website does not create user accounts, use analytics, submit website forms to a server or store enquiry answers in a database. The Clarity Map and Client Preparation tools keep answers in the open browser tab until you choose to copy, print or open them in your own email or WhatsApp application.

If you contact us or become a client, we may receive your name, contact details, availability, the practical subject you want to discuss, correspondence, booking records, service agreement, invoices, payment status, concise working notes, action plans, feedback and complaint information. We ask you not to send medical records, diagnoses, detailed trauma histories, bank-account credentials, identity documents or unnecessary information about another person.

• To respond to enquiries and take steps at your request before a contract.
• To arrange and deliver an agreed service and manage payment under a contract.
• To keep tax, accounting and business records where we have a legal obligation.
• To protect service security, manage complaints and establish or defend legal claims where we have a legitimate interest or another applicable legal basis.
• To send optional marketing only with appropriate consent. Launch phase has no newsletter and does not add an address to a marketing list merely because someone enquired.

This is a non-clinical service and we do not ask for health diagnoses, sexual information, political or religious beliefs, ethnicity, biometric information or other special-category data through the public website. If you volunteer such information, we will minimise its use, avoid copying it into routine notes where unnecessary, and identify both a valid UK GDPR Article 6 basis and an applicable Article 9 condition before intentionally retaining or otherwise processing special-category data. We may ask you to stop and use a more appropriate service.

The website does not collect payment-card or bank credentials. If you choose PayPal, PayPal processes payment information under its own privacy terms. If you choose bank transfer, the relevant banks process the transaction. Email, WhatsApp, video-call and telecommunications providers process information under their terms and may operate outside the UK. We choose reasonable business settings and minimise what is shared, but those services are separate providers.

We do not sell personal information. We may share the minimum necessary information with service providers supporting email, calls, payment, accounting, IT, insurance or professional advice; where required by law; or to establish or defend legal rights. We do not share a client's situation with an independent associate merely to obtain an interesting opinion. We first explain the proposed involvement and obtain permission where required.

Some technology providers may process information in other countries. Where UK data-protection law requires safeguards, we will use an appropriate transfer mechanism or select a lawful provider arrangement. Provider privacy notices give further detail about their infrastructure.

• Enquiries that do not become paid work: normally up to three months after the last contact.
• Routine correspondence and working notes for clients: normally up to twelve months after the service ends, unless a longer period is reasonably required for a complaint or legal matter.
• Contracts, invoices and accounting records: normally six years or the period required by tax and legal obligations.
• Complaints and related records: normally up to six years where needed to manage or defend the matter.

We may retain information for a shorter period when it is no longer needed or a longer period where law, insurance or an active dispute reasonably requires it. We periodically review and securely delete records.

We use proportionate measures such as access controls, strong authentication, device security, minimal collection and separate business accounts. No internet service can promise absolute security. Please do not send passwords, full payment credentials or identification documents through ordinary messages.

Depending on the circumstances, you may have rights to access, correct, erase, restrict or object to processing, receive portable information, and withdraw consent where consent is the basis. These rights have legal limits. Contact our business email address. We may need to verify identity without requesting excessive information.

Please contact us first if you are comfortable doing so. You may also complain to the UK Information Commissioner's Office at ico.org.uk or through its current public contact routes.

The service is for adults aged 18 or over. We do not knowingly collect information from children through this website. If you believe a child has sent information, contact us so we can assess and delete it where appropriate.

We may update this notice when the service or law changes. The current version and review date will remain on this page. Material changes affecting existing clients will be communicated where appropriate.